Sam Sethi: 0:12

Hello, and welcome back to Port News Weekly. We're joined by one of our power supporters. In fact, she's Claire Waite Brown. Claire, hello. How are you?

Claire Waite Brown: 0:20

I'm very well, thank you, Sam. Thank you so much for having me.

Sam Sethi: 0:23

You're very welcome. Now, why are you on the show? You're obviously a power source, and that's very nice having you here. But I think it's because you've got a brand new podcast that you're launching that we wanted to talk about. So what's this brand new podcast that you're launching?

Claire Waite Brown: 0:35

Yeah, it's a podcast about podcasting, who I love listening to podcasts about podcasting, and now I've decided to make my own. But it's very specifically looking at the human friendly, the useful side of the podcasting 2.0 features. So people will have heard you guys talking about these things on here, and we hear a lot about the tech side of it. But for this show, I'm breaking it down and explaining why these features are good for a human podcaster and a human listener. And actually it's called in practice, that's podcasting 2.0 in practice, because I'm actually going to tell you how to do the thing as well as a listener and as a podcaster.

Sam Sethi: 1:21

Now, I believe that the trailer is currently available, so that's good. But who have you asked to come and help you on this podcast?

Claire Waite Brown: 1:31

Yeah, you're right. The trailer is available and I've had a lovely busy few months talking to lots of people because I'm not the expert in this, and my whole outlook is that I'm an independent podcaster. I have lots of indie podcast chums who I speak with and we say, Oh, I don't really understand what it is. All this is a bit scary. Or perhaps I should know about it, but where do I go? So that's the approach I'm coming at. I'm not the expert, but I've asked some other people to come and tell me they're the experts. So, for example, I've spoken to you, obviously, Sam. James Cridland is a guest. Ellie Rubinstein from Pocket casts Jordan Blair from Sprout. Ask Mary. Daniel Day-Lewis I've also asked some of my podcast pals, David and Leila Matis and Sarah Ferris. So there's a good mix of guests that come in and talk to me about the thing they like best. Usually they've said to me, I want to talk about this thing. Claire Yes, please do. So those are some of the guests I've had who will talk about They'll give this kind of a lecture. That sounds a bit depressing. It's not bad. It's a happy lecture. It's a fun lesson in what the thing is. And they tend to get very enthusiastic about it as well, which is lovely.

Sam Sethi: 2:45

So from what I understand though, this isn't a passive podcast, as in let me listen to it and let me just ingratiate myself with whatever's being heard. This is a active podcast, so explain to me what that means.

Claire Waite Brown: 2:59

Yeah, homework. I give you homework, guys. The thing is, I can hear lots of people talking about how wonderful a certain feature is and then go, okay, but how do I do it? How do I find this? So that is exactly what I've done in here. You know this sound. But from my day job, I illustrated non-fiction books and it's something I've been doing for very many years. So I've actually planned this whole course as I would plan one of my books. So I've even got a flat plan where I'm looking at the chapters as in book chapters, how they should be ordered. So that the idea is, is you follow the episodes in the correct order. You start at number one, because what I say at number one relates to number two, and they all kind of relate as we go along and as you learn a bit more and get to grips with that, then we get on to some of the features that might seem a bit more challenging. Actually, they're not when you come and listen to them. So the homework, once you've had a lesson from our expert, I pop on again and say, Right, let's do this, let's go and find some apps that support these features. And then I help you. I give you links a bit further down the line. Once I get into chapters, I do actually use photography on the chapters to physically show you how you can do some of the things on some of the apps or with some of the hosting companies. So you learn what the lovely feature is, then you go and find it. And as podcasts, I would also tell you how you can set it up with some of the hosts, the hosts that support things. So yeah, and then there's a I've called it extra credit. You can give yourself some imaginary extra credit if you listen some of the extra episodes which some might be a bit about history, some might be a bit about the future and what to expect going forward. So yeah, there is interactivity and I don't expect me to be doing all the work. I expect you to be doing the work as well.

Sam Sethi: 4:50

Excellent. Yes. And now why did you start this? I mean, let's go back to the beginning. Why bother? There's enough of us out there talking about podcasting to know to bore everyone to death for hours. So why would you start another one that says podcasting, Twitter? Oh, let's teach you how to use it.

Claire Waite Brown: 5:07

Well, exactly. For that reason, I think as an independent podcaster, I am one of those people who does like listening to podcasts about podcasting. So over the last year and a half or so, maybe two years, I've been slowly having this information infiltrated. So then I'm understanding sometimes you might listen to a show and one person will come on and talk about all these wonderful features that you can write and you can do this and you could do that, and in the future you could be able to do that. I don't understand. So that's exactly what I wanted to do. Slow it down. I have to say that I had started to pick up what is podcasting 2.0 when I was listening to shows like Pop News Weekly Review, also buzz cast. And then I spoke to Oscar Mary when I was at Pop News Live in London. So over time I've been picking this up and thinking, actually, this isn't as scary as it sometimes comes across. This is doable. And I was at a IT event in March. The Women in Web3 event run by Lauren Ingram and one lady there just explained very clearly what was meant by Web3 and I was like, That would be good for podcasting 2.0 to explain it that clearly that I can understand. So then I had a chat with you about it, like how could I do this? And the obvious thing to do to teach podcasters about podcasting technology is to make podcasts. And I was then just excited because I've got so much knowledge of all the books I've worked in that this could work that way. And you and I have spoken about the human side of it, how it helps the podcast and not the tech side. No, we don't care about the tags. I don't care how they get in there. That's what clever people like you and hosting companies do. I don't need to know that. What I need to know is how is this going to help me? How is this going to help my show get found? How is this going to help me communicate with my listeners and hopefully at some point this is going to help me get a little bit money as well. So that's how we doing it, breaking it all the way down very, very much step by step. That's why I decided to do it.

Sam Sethi: 7:14

And I'm so glad you have, because realistically, I think, you know, some of us who are leading the charge on podcasting Twitter are probably have left behind too many people who are going, Oh my God, what are they talking about over there? And we need to go back to basics, back to 1i1. So of the times that you've been having, you know, courses on, what's your favourite tank out there?

Claire Waite Brown: 7:39

Oh, it's patrol. I think control is so sweet and cute and lovely and it's just a way for podcasters to support other podcasts. A pod role is where you put on your show of the shows that you like and that you recommend and you are the trusted host. If somebody likes your show, they like you, so they trust you to put in that pod role shows that they will like. So I just think it's a beautiful way for independent podcasters to support each other, to put those shows in. So that's why it's my favorite one. And Jordan Blair, I asked Jordan to come and speak about this feature and she loves it as well, and we got all very excited about all the different ways you can use it as well.

Sam Sethi: 8:25

What's the one frustration you found in with doing all this? Oh.

Claire Waite Brown: 8:30

Okay. It's technology, right? And it keeps flipping, world changing. It's trying to create something that you covered and say, Oh, well, I've done this now.

Sam Sethi: 8:40

Yeah, okay. That's my fault.

Claire Waite Brown: 8:42

Throughout the course, I'm saying, please be aware, technology's changed, so use your common sense. What I'm giving you now is correct. At end 2024. So do use your common sense, but also because I've recorded a lot of the episodes already and I've seen some changes happening. This is why I wasn't able to tell you how many episodes I'm going to do because I'm going to be put in a few little extra bits into, say, since the time of recording, this update has happened. So while technology updating is of course a wonderful thing when you're trying to be an organised editor, it's frustrating.

Sam Sethi: 9:22

It is. And I promise you it's frustrating as an app developer and things keep changing as well. So I feel your pain, as they say Now remind everyone, when will the first episode drop?

Claire Waite Brown: 9:34

So the first episode is coming out on the 1st of January and then I will be releasing episodes weekly. The very first episode is the introduction. It tells you why I'm doing this and how it works. And then throughout the next few weeks until the end of March, I'll be releasing little groups of episodes. So like chapters in the book. So when we're talking about transcripts, for example, on that week, I will release all three episodes relevant to transcripts. So you get your lesson, you get your homework, and in the case of transcripts, there is an extra credit. So episodes releasing weekly, sometimes it will be two episodes a week, sometimes it will be three episodes a week. And then depending on technologies, may be the odd extra little one as well. So your is up to date as you can be, but the plan is they're starting in January. The season finishes with these are the texts that I've chosen for this particular season. The ones that are easiest to understand. I think the ones that are most useful, the ones are the friendliest and the most fun and will finish at the end of March with first series.

Sam Sethi: 10:41

Will they be in series two?

Claire Waite Brown: 10:42

Yes. So I'm thinking that my homework at the very end of series one will be for people to get in touch with me and tell me what they want to learn about in series two, whether that's from the professionals who are implementing it or the podcast is who want to learn more about it. So as I said, I've stuck with the really, really useful and easy to implement feature straightaway. I know a couple of people already who are interested in telling me about some of the other features, and you've told me some of the other ones that I think will be useful. So yeah, I think that will be a series too.

Sam Sethi: 11:18

Excellent. Remind everyone, Claire, where and what the name of the podcast is called.

Claire Waite Brown: 11:23

Yes. So this show is called Podcasting 2.0 in practice, and my name is Claire White. Brown You'll also find creativity found, which is my podcast that started me on this whole journey. And over on Instagram, I do have a podcasting 2.0 in practice, an Instagram account. I will be creating a web page to go with this show that features a bit more information about our guests, information about where you can go, like hosting companies, apps, APIs that can help you with your transcript, that kind of thing. So that will be at creativity found Doc Co.uk slash podcasting. So the two of those are together. Yeah, but Instagram wise there is a podcasting 2.0 in practice as well.

Sam Sethi: 12:10

Excellent. Claire, congratulations. Thank you for doing this.

Claire Waite Brown: 12:13

Thank you so much. Thank you for asking me on to tell you all about it.

Sam Sethi: 12:17

You're very welcome.